Two days ago, I talked about the LibreOffice colors and the reasons of the intermediate branding. Today, I picked a small but very important topic ... the font for the LibreOffice writing.
The two main requirements: look serious but modern, being available for all the contributors to create additional artwork. Simple, isn't it?
Within the OpenOffice.org branding initiative, a small team of well known contributors started a discussion concerning fonts. Thus, there is a very helpful compilation of different fonts and their use. After trying some of them, I decided to go for "Vegur". It just fits, I think.
Libre vs. Office
Focusing on the typographical emphasis, I had to make some decision whether we want to put emphasis on Libre, or Office, or both. Of course, we wanted to highlight the "Libre" part, so we used bold characters for that (next to the LibreGreen color). The default "Office" remains unchanged and therefore - hopefully - keeps a minimum of elegance and non-obtrusiveness.
A logo is a bit different from body text, therefore there was a need to tweak the font a bit. When using Vegur out of the box, then each of the characters sticks out at the intended size. To make it more compact, to let it appear as a whole, the letter-spacing had to be changed (distance between the letters). The good thing is, that decreasing the letter-spacing does also lead to fake ligatures (the straight connection between the two 'f').
Well, that's the story covering the font ... what will be the next? Don't know yet, but stay tuned! Or just tell me :-)